Seth Godin’s post: “The Problem With Reassurance“, brings up an important issue. The resistant impulse is seeking to “protect” you when it is inapropriate or uneccesary. This is felt as some sort of urge or compulsion to take an action. The actions would be some sort of placating or avoidance or a convenient distraction. Whatever will “help” you avoid the unpleasant feelings arising. The big problem is: when we listen to LB and obey it, it reinforces that neuro-pathway and makes that behavior even more of a habit.

Not listening and not obeying may make your LB scream as

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